Stockholm Music Week. Mtv Music Awards
The platform with its immense complexity places great demands on the
The platform with its immense complexity places great demands on the
contractor's ability to combine creativity, experience and structure to package the product in such terms that the buyer understands the value and see the possibilities of the sponsorship. And most importantly how it can be implemented in the company´s existing market strategy.
To increase the commercial value of the event, MTV Music Awards wanted to extend the activation period for the sponsors. Annika Jönsson initiated MTV Music Week.
MTV Music Week starts the week before the MTV Music Awards in the current city. The event is designed to give the MTV Awards a local connection to the music scene in the host city.
With MTV Music Week sponsors are offered an additional platform with the
same public appeal as the awards. The sponsors could either expand its major
sponsorship linked to MTV through MTV Music Week, or create a local
adaptation excluding TV rights.
Sponsors MTV Music Week, Stockholm 2000
• Carlsberg
• Diesel
• Ericsson
• American Express
