Background
In connection with the Melody festival 2007 White & White arranged a collaboration between the Swedish performer Markoolio and Statoil. Markoolio visited Statoil stations to sign records and posters. This was also carried out at the stadiums in the cities where the festival was arranged.
This was done in connection with a campaign of OLW Chips and in the context of the song "Värsta Schlagern" and disc release of "Värsta Plattan".
In addition, a meet n´greet were held at The Globe Arena where the winners of a contest got to meet Markoolio.
Results
30 000 singles, 30 000 albums
90 000 OLW bags were sold during the campaign.
Statoil's display case had great visibility in the stadiums.
Big hype surrounding the artist Markoolio and Statoil.
In connection with the Melody festival 2007 White & White arranged a collaboration between the Swedish performer Markoolio and Statoil. Markoolio visited Statoil stations to sign records and posters. This was also carried out at the stadiums in the cities where the festival was arranged.
This was done in connection with a campaign of OLW Chips and in the context of the song "Värsta Schlagern" and disc release of "Värsta Plattan".
In addition, a meet n´greet were held at The Globe Arena where the winners of a contest got to meet Markoolio.
Results
30 000 singles, 30 000 albums
90 000 OLW bags were sold during the campaign.
Statoil's display case had great visibility in the stadiums.
Big hype surrounding the artist Markoolio and Statoil.
