Background
In 2007 aswell as 2008, White & White has been intrusted with arranging IT roadshows for Carl Lamm. To provide the tour with an extra dimension and a humorous touch, The popular comedian Paul Tilly was cast as the master of ceremonies
Our aim and objective of these roadshows was primarily to strengthen Carl Lamms trademark as IT Partner. The concept was to invite customers to interesting lectures around the fields "to work mobile" and "virtualization" and to offer customers the opportunity to know and clamp on the products in the mini exhibition.
Results
The roadshow in 2008 was visited by approx. 250 people in total in the following cities; Sundsvall, Örebro, Gothenburg, Malmö, Uppsala and Stockholm, which was our set goals.
We came across with our message that Carl Lamm can deliver both easier mobility solutions and advanced virtualization solutions.
Our target group was wide and we had visitors from small companies to large private companies that represented the owners, IT managers, finance managers and end users. 60% of the visitors were new customers and 40% of existing customers.
In 2007 aswell as 2008, White & White has been intrusted with arranging IT roadshows for Carl Lamm. To provide the tour with an extra dimension and a humorous touch, The popular comedian Paul Tilly was cast as the master of ceremonies
Our aim and objective of these roadshows was primarily to strengthen Carl Lamms trademark as IT Partner. The concept was to invite customers to interesting lectures around the fields "to work mobile" and "virtualization" and to offer customers the opportunity to know and clamp on the products in the mini exhibition.
Results
The roadshow in 2008 was visited by approx. 250 people in total in the following cities; Sundsvall, Örebro, Gothenburg, Malmö, Uppsala and Stockholm, which was our set goals.
We came across with our message that Carl Lamm can deliver both easier mobility solutions and advanced virtualization solutions.
Our target group was wide and we had visitors from small companies to large private companies that represented the owners, IT managers, finance managers and end users. 60% of the visitors were new customers and 40% of existing customers.
CARL LAMM
